To inspire women aged 50 and above to embrace aging, Glossier needed to go beyond what skincare and makeup products do on the surface. Our campaign, Soul-Care by Glossier, aimed to remind women that who you are within is what makes you beautiful.
Glossier
PACKAGING
2024 AAF Silver Award Winner
Our suggestion for packaging was to include a booklet that helps women connect with their authentic selves through their new Glossier products.
The beauty of nature is how it always remains true to itself. Our print ads aimed to show the audience that they should too.
SOCIAL
Social posts encouraged women to create looks that reflect how they feel using Glossier products.
